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Elan by Decca

Identity Objective: Expresses a youthful and energetic perspective while comfortably integrating with the more conservative parent brand, Decca Contract.

Designed at Looking LA. El Segundo, CA

See Work

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BOSO

Identity Objective: To emphasize the importance of time in developing 3rd world regions. The information was to be presented through icons or other visual devices and was to relate back to the the mission of the organization: to drill water wells in close proximity to village centers.

See Work

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Rural Road

Identity Objective: To revitalize the highly scrutinized meat industry. The graphic language, packaging forms and the strategic use of nutrition information are all used to educate the consumer of the health benefits received from incorporating meats into their diet.

See Work

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Epson

Identity Objective: To embracing Epson's established name while communicating the creative potential of their products. The rebranding emphasizes graphic textures and changing planes to suggest 3D space on 2D products. The structure of the packaging uses triangular forms to facilitate the organization of each set.

See Work

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The Pointe

Project Objective: To build from the current identity and develop an icon system which strengthens the brand and serves as a foundation for the online navigation. The site should showcase the existing photography of the buliding, and inform user of the plentiful amenities.

Designed at Looking LA. El Segundo, CA

See Work

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MoCO

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Identity Objective: To offer an alternate perspective to a time period frequently assoicated with the perfect family and the white picket fence, the 1950's. The identity is for a ficticous museum (The Museum of Cultural Observation) dedicated to revealing the horror of that time period.

See Work

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Sample Resource

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Identity Objective: To develop the branding, UX, and UI for a new company with a similar business model to Fab.com, Auto Trader, or Craigslist. The design was to embrace an extensive icon system that not only reflected the identity, but was also recognizable, and playful.

Designed at Looking LA. El Segundo, CA

See Work

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mbr

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Identity Objective: To bring life to an otherwise stale government corporate identity. The design should suggest security and trust and create awareness in the threat of wildfires. An emphasis on regionality is essential in communicating the benefits of a region-specific organization.

See Work

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The Shop

Identity Objective: To develop a language that emphasizes the tools used in a kitchen. Decades prior, the restaurant location was the site of the town mechanic. Thus the tool concept was to be synonymous with the history of the building.

See Work

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Veev

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Coming Soon:
Bottle Design Patent
Images Available Upon Request